smart label

What is SmartLabel™?

SmartLabel™ is a voluntary industry initiative that delivers current U.S. product information such as nutrition, ingredients, and allergen information in a consistent, easy-to-access digital format. 

The goal is to help you make informed decisions about the products you use.

How do I access SmartLabel™?

You can access SmartLabel™ via a web search or by visiting from any technology device.  Once there, click on Search Products to find information for participating brands and products. 

Why is General Mills involved in SmartLabel™?

You want to know what is in the food we make and we‘re committed to helping you. We are putting more information in more places, so you can find what you are looking for, when and where you want it. 

We continue to add product pages to the SmartLabel™ platform as they are developed.