Our focus on racial equity and where we stand today

General Mills is dedicated to becoming a reflection of the world we seek where racial equity, diversity and inclusion nourish us all. 

As a more than 155-year-old company, we know the sobering reality of systemic inequality is not new. It pulls at the moral fabric of our society preventing individuals and communities, including our own, from achieving their full potential.  As a leader in the business community, General Mills has been and must continue to be, a force for good.  

In 1991, we began hosting the Dr. Martin Luther King Jr. Holiday Breakfast, a community-wide event in our hometown of Minneapolis, Minnesota, celebrating the life and legacy of Dr. Martin Luther King, Jr. Over the last 31 years of hosting the breakfast, we have helped raise over $6mm for the United Negro College Fund to fund Historically Black Colleges and Universities and help Black students get to and through college. 

And 25 years ago, we founded our Black Champions Network to champion the recruitment, retention, development and success of our Black employees. We have championed the Black community, both in the people we employ and the consumers we serve for more than 30 years, and we are committed to driving change.

Today, Box Tops for Education is supporting Black Men Teach, a non-profit organization in Minneapolis, to fund scholarships, loan forgiveness and programming to help the organization’s mission of increasing the number of Black male teachers in their eight Minneapolis-area partner schools to 20% by 2025.  

The issues of social injustice are broad and complex, and we are focusing our efforts where our expertise can make the greatest impact: equitable food access, equity in education, and equity in representation. We know that meaningful change takes time – and it will take ALL of us to make progress at the systemic and individual levels – but we are committed to continuing this critical journey with energy, hope, courage and strong belief that we can be a force for good. We continue to make progress across these focus areas.

racial equity

In order to lead, we cannot just operate, we need to innovate. We need to listen to our Black employees, our Black consumers and communities of color. We need to realize that the change needed is bigger than us, but that it's our responsibility to ask, ‘What can we do to help?' We need to invite others to join us. 

We all have a role to play on our journey to drive meaningful change and impact. The responsibility is ours.  


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