Brand and Product News

Dec 13, 2021

Wheaties continues 100th anniversary celebration with Century box featuring the legendary Michael Jordan

MINNEAPOLIS, Minnesota - In honor of its 100th anniversary, Wheaties is paying tribute to sports icon Michael Jordan, featuring him on the box for a historic 19th time.

Nov 08, 2021

REESE’S PUFFS teams up with iconic artist KAWS to drop two cereal boxes and AR game

MINNEAPOLIS, Minnesota - Continuing in its trajectory of partnering with some of the most relevant creative minds of popular culture, REESE’S PUFFS cereal is now teaming up with renowned artist KAWS. Together, they are releasing KAWSPUFFS, a new AR game, which is accessed via two limited-edition boxes designed by KAWS.

Oct 21, 2021

Betty Crocker celebrates 100th birthday by giving fans a chance to have their recipe on a custom box for the first time ever

MINNEAPOLIS, Minnesota - Betty Crocker, the American icon who has brought joy to celebrations big and small is celebrating her centennial birthday!

Oct 14, 2021

Lärabar and Paper Culture team up to introduce nature-inspired holiday collection

MINNEAPOLIS, Minnesota - This winter, Lärabar has teamed up with stationery company, Paper Culture, to create original pieces of artwork that will appear on select Lärabar packaging for a limited time.

Oct 05, 2021

General Mills and Meijer bring the tailgate home with first-ever virtual tailgating experience

MINNEAPOLIS, Minnesota - General Mills is introducing a new way to be part of a tailgate with the launch of the very first virtual “homegate” through its Tailgate Nation program.

Oct 04, 2021

Old El Paso brings the intensity of TAKIS FUEGO to taco night with new hot chili pepper and lime-flavored taco shells

MINNEAPOLIS, Minnesota - Old El Paso is taking the flavor intensity up a notch this fall with its new Takis Fuego inspired Hot Chili Pepper and Lime-Flavored Stand 'N Stuff Taco Shells.

Sep 02, 2021

REESE’S PUFFS cereal teams up with singer-songwriter Tinashe and Save The Music Foundation to help students reach their full potential through the power of making music

MINNEAPOLIS, Minnesota - REESE’S PUFFS cereal is partnering with singer-songwriter Tinashe to promote its first-ever series of music boxes – the RP-FX and RP-PRO, out now. The fan-favorite cereal and Tinashe are also partnering with Save The Music Foundation, which helps students, schools, and communities reach their full potential through the power of making music.

Sep 01, 2021

Cereal fans rejoice! Cinnamon Toast Crunch is giving away up to two million cereal boxes

MINNEAPOLIS, Minnesota - Cinnamon Toast Crunch is announcing one epic deal for cereal fans – throughout the month of September, the beloved breakfast staple is giving away up to two million boxes via rebate of Cinnamon Toast Crunch!

Aug 20, 2021

Box Tops for Education and Walmart team up with the LeBron James Family Foundation to elevate racial equity in education in a new digital series

MINNEAPOLIS, Minnesota - Box Tops for Education is teaming up with Walmart for a back-to-school partnership with the LeBron James Family Foundation to advance racial equity in education by highlighting the many ways diverse educators and school support staff can improve students' outcomes and education.

Aug 19, 2021

Old El Paso #MessFreeChallenge is rebounding for year two with basketball stars Andre Drummond and Andrew Wiggins to fight hunger

MINNEAPOLIS, Minnesota - From impressive one-handed backhands now to slam dunk baskets, the Old El Paso™ #MessFreeChallenge is migrating from the tennis court to the basketball court in its new Slam Dunk avatar to take on food insecurity in the United States and Canada.

Aug 11, 2021

Cinnamon Toast Crunch is celebrating some of its biggest fans – teens – with exclusive access to free cereal and more goodies delivered to their door

MINNEAPOLIS, Minnesota - Cinnamon Toast Crunch is launching an exclusive sweepstakes – made just for teens – that promises free cereal and premium swag via a Cinnamon Toast Crunch package delivered right to their door.

Aug 05, 2021

Pillsbury serves up six new easy-to-make products, including Monkey Bread and Mini Cinni Stix

MINNEAPOLIS, Minnesota - As we return to normal routines and busy schedules, Pillsbury is helping create special moments with the introduction of six new products that provide convenient, home-baked shortcuts to bring families together in the kitchen and around the dinner table.

Jul 27, 2021

Totino's and FaZe Clan announce partnership with new content series hosted by Lil Yachty

MINNEAPOLIS, Minnesota - FaZe Clan, the world’s most prominent and influential gaming organization, announces a partnership with Totino’s Pizza Rolls, the delicious, poppable and baked-to-a-golden-finish hot snack, that's made in gaming heaven.

Jul 19, 2021

Oui by Yoplait teams up with essie and actress Busy Philipps to encourage people to prioritize self care with introduction of OuiFresh kits

MINNEAPOLIS, Minnesota - As the world speeds up again and life returns to a sense of normalcy, it is important to take a moment for yourself. Oui by Yoplait believes everyone deserves to take time to enjoy the French approach to eating and living, which revolves around pausing to appreciate the joy of a moment.

Jul 13, 2021

Cheerios returns to original Cheerioats name to celebrate 80th anniversary

MINNEAPOLIS, Minnesota - America’s number-one cereal brand is celebrating 80 years of putting whole grain oats on millions of breakfast tables every morning by reintroducing its original name and packaging: Cheerioats.

Jul 12, 2021

Old El Paso elevates taco night with new meal kits, squeeze sauces and a tasty rice dish

MINNEAPOLIS, Minnesota - Old El Paso is helping families take mealtimes to the next level with its delicious, convenient Tex-Mex meal kits, sauces and tasty new rice dish.

Jul 06, 2021

General Mills completes acquisition of Tyson Foods’ pet treats business

MINNEAPOLIS, Minnesota - General Mills (NYSE: GIS) today announced that it has completed the acquisition of Tyson Foods’ (NYSE: TSN) pet treats business for $1.2 billion in cash.

Jun 08, 2021

Wheaties celebrates 100 years with the launch of the Century Box Series featuring The Greatest of All Time: Muhammad Ali

MINNEAPOLIS, Minnesota - To mark its 100-year anniversary, Wheaties is continuing its tradition of recognizing athletes for their achievements on and off the field by dropping a limited-edition Century Box Series starting with The Greatest: Muhammad Ali.

May 27, 2021

Dive into summer with barbecue-friendly recipes from General Mills

MINNEAPOLIS, Minnesota - This Memorial Day weekend in the U.S. is extra special for many, it is not just the official start of grilling season, but also the first time that many friends and families will be gathering in more than a year.

May 25, 2021

Are you down to recycle? Nature Valley and Down to Earth with Zac Efron partner for recycling awareness

MINNEAPOLIS, Minnesota - On the heels of announcing the first plastic snack bar wrapper to be approved by How2Recycle as store drop-off recyclable for its iconic Crunchy granola bar, Nature Valley is teaming up with eco-friendly actor and activist Zac Efron and Down to Earth to raise awareness about store drop-off recycling.

May 17, 2021

Cheerios Cheer Cards return to support Canadian athletes at unprecedented Olympic Games in Tokyo

TORONTO - With the Olympic Games less than 70 days away, Cheerios is rallying Canadians to ‘Be The Cheer’ and support Team Canada.

May 14, 2021

General Mills continues portfolio reshaping strategy with acquisition of Tyson Foods’ pet treats business

MINNEAPOLIS, Minnesota - General Mills (NYSE: GIS) today announced that it has entered into a definitive agreement to acquire Tyson Foods’ (NYSE: TSN) pet treats business for $1.2 billion in cash in a transaction that provides an estimated tax benefit of $225 million, equating to an effective purchase price of $975 million.

Apr 27, 2021

Protein seekers rejoice! With 25G of protein, new :ratio PROTEIN packs the most protein in the yogurt aisle in a single serve cup

MINNEAPOLIS, Minnesota - Just in time for spring, :ratio introduces new :ratio PROTEIN, a high protein dairy snack to help consumers as they kickstart their health routines. :ratio PROTEIN has the most protein in the yogurt aisle in a single serve cup, packed with 25G of protein and 3G of sugar.

Apr 13, 2021

301 INC, venture capital arm at General Mills, leads multimillion dollar investment in London-based Pots & Co, to expand brand's U.S. presence

MINNEAPOLIS, Minnesota - 301 INC, the venture capital arm of General Mills, is leading a multistage investment of up to $20 million in Pots & Co.

Mar 10, 2021

No oven required! Pillsbury is in the cookie aisle for the first time ever with New Soft Baked Cookies

MINNEAPOLIS, Minnesota - Pillsbury is taking up residence in the cookie aisle for the first time ever – and the baking is already done. The new line of Soft Baked Cookies are ready to eat out of the package as soon as you get them home (or even in the car if you just can’t wait).

Mar 03, 2021

Betty Crocker partners with Barbie Dream Gap Project to empower girls to realize their limitless potential

MINNEAPOLIS, Minnesota - Driven by the belief that the kitchen is the original lab, where culinary science and personal expression fuel confidence and creativity in all makers, Betty Crocker introduces the BettyLab.

Mar 02, 2021

Introducing EPIC Provisions' first bar made from beef raised using practices to reduce carbon emissions

MINNEAPOLIS, Minnesota - EPIC, the snack brand with a mission to improve the lives of animals, support human health, and help heal the land, debuts its first bar made from beef raised using practices to reduce carbon emissions.

Feb 17, 2021

Lucky Charms inspires new family traditions for St. Patrick’s Day

MINNEAPOLIS, Minnesota - With St. Patrick’s Day celebrations going virtual this year, Lucky Charms is making sure they are just as magical! The introduction of limited-edition Green Milk Turn Lucky Charms cereal and new family activities, like Lucky’s CharmWorld by CANDY LAND game, are providing new traditions for parents seeking magical moments at home leading up to the holiday.

Feb 16, 2021

Nature Valley launches first-ever Store Drop-Off recyclable snack bar wrapper

MINNEAPOLIS, Minnesota - Nature Valley is leading the charge to a more recyclable future and today, launches the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle® with the brand’s iconic Crunchy granola bar.

Jan 29, 2021

Wheaties salutes racial equity trailblazer and track legend Tommie Smith with limited edition box

MINNEAPOLIS, Minnesota - Wheaties revealed today that Tommie Smith, a racial equality activist and record-breaking track and field star, will be honored with a limited-edition Wheaties box coming this April.

Jan 28, 2021

Betty Crocker seasonal baking kits to surprise and delight bakers

MINNEAPOLIS, Minnesota - Betty Crocker is releasing its line-up of new seasonal products to meet demand for whimsical, easy and delicious treats. Highlights include Dunkaroos Frosting, Cupcake and Giant Cookie Kits and can be found at grocery retailers across the U.S. beginning in February.

Jan 25, 2021

Cheerios brings back happy-heart shaped O’s to inspire heart-healthy lifestyle

MINNEAPOLIS, Minnesota - America’s number-one cereal brand is bringing back happy-heart shapes to Honey Nut Cheerios and original yellow-box Cheerios, along with new additional flavors including Blueberry, Chocolate and Cinnamon starting in late January.

Jan 11, 2021

General Mills and got milk? celebrate National Milk Day

MINNEAPOLIS, Minnesota - In honor of National Milk Day, General Mills and got milk? are sharing some fun facts on how this dynamic duo delivers a winning combination.

Jan 11, 2021

Introducing Nature Valley Protein Crunch Bars, delicious creamy, crunchy texture with 10 grams of protein

MINNEAPOLIS, Minnesota - Nature Valley, the No. 1 granola bar brand in the world*, is launching Protein Crunch bars, a bar that uniquely features a creamy, crunchy texture with 10 grams of great-tasting protein – making it unlike many other snack bar options.

Jan 06, 2021

Nature Valley collaborates with Daveed Diggs to remake “I’m Gonna Be (500 Miles)” to celebrate restoring access to 10,000 miles of national park trails

MINNEAPOLIS, Minnesota – Nature Valley and the National Park Foundation (NPF) announced today the completion of a three-year project to restore access to 10,000 miles of national park trails.

Jan 05, 2021

General Mills Big G Cereal and got milk? team up to deliver a winning combination for breakfast

MINNEAPOLIS, Minnesota - Today, two icons, General Mills Big G cereal and got milk?, announced a historic partnership designed to deliver even more fun along with the essential nutrition people need to fuel their mornings.

Dec 18, 2020

Cheerios remakes iconic 1999 holiday ad to spotlight the importance of connecting with loved ones this holiday season

MINNEAPOLIS, Minnesota - Stemming from consumer excitement and engagement on TikTok, Cheerios has remade an iconic holiday ad that originally aired in 1999. The ad acknowledges that while this year’s holiday season will be different, it is more important than ever to connect with your loved ones.

Dec 15, 2020

Jennifer Lopez and Yoplait make it easy to support local Feeding America member food banks

MINNEAPOLIS, Minnesota - At a time when many things in the world remain uncertain, food banks continue to be a lifeline for families when it comes to putting food on the table.

Dec 01, 2020

General Mills debuts Sesame Street cereal, bringing ABCs and 123s to the breakfast bowl

MINNEAPOLIS, Minnesota - Breakfast just got more fun, delicious, and educational with the launch of Sesame Street Cereal, made by General Mills.

Nov 30, 2020

Chex teams up with Chrissy Teigen and John Legend to make the holidays a little sweeter

MINNEAPOLIS, Minnesota - While this holiday season is sure to be anything but traditional, Chex cereal has unveiled new recipes that will bring some extra cheer to 2020. The holiday party staple ingredient has teamed up with Chrissy Teigen and John Legend, who know the keys to a good celebration, to deliver some serious cooking inspiration.

Nov 09, 2020

Welcome home! Pillsbury gives Atlanta's military families a place to call home with new transitional house

MINNEAPOLIS, Minnesota - To help military families transitioning back to civilian life thrive and make new memories together, Pillsbury has partnered with nonprofit Operation Homefront to provide “The Welcome Home,” a rent-free, Atlanta-based transitional home for military families, starting with Trevor, Brittany and their young son.

Nov 02, 2020

International tennis stars turn Old El Paso tortilla launch into a worldwide charitable event

MINNEAPOLIS, Minnesota - What began as a new product launch for Old El Paso Tortilla Pockets in Australia has turned into a global match between leading tennis players, and the winner is local food banks.

Oct 15, 2020

Monster Cereals giving away 20” character busts created by award-winning special effects artist

MINNEAPOLIS, Minnesota - General Mills announced today a surprise giveaway for fans of its Monster Cereals.

Oct 07, 2020

Wheaties unites with LeBron James and his foundation to champion change as next Wheaties athlete

MINNEAPOLIS, Minnesota - Wheaties announced today that LeBron James, one of the greatest basketball players of all time, will be the next athlete to adorn the cover of the iconic orange box.

Sep 29, 2020

Jennifer Lopez and Yoplait challenge families to dance and play for a cause

MINNEAPOLIS, Minnesota - In today’s distanced world – getting kids moving isn’t as easy as it sounds. That’s why Yoplait is teaming up with Jennifer Lopez to inspire families to move together with “It’s Yoplaitime.”

Sep 22, 2020

As Americans grow tired of emptying the dishwasher, Progresso introduces the perfect no-mess meal option: Progresso Toppers

MINNEAPOLIS, Minnesota - Progresso Toppers are a new, no-mess way to enjoy Progresso's classic soups with tasty toppings for an extra crunch.

Sep 21, 2020

Saturday morning comeback: Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix bring back favorite tastes and shapes you loved from childhood

MINNEAPOLIS, Minnesota - Your favorite flavors from childhood have returned, with Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix bringing back the taste and shapes that ruled your Saturday mornings in the 80s.

Sep 21, 2020

American workers are experiencing serious work-from-home burnout this year, according to EPIC Provisions survey

MINNEAPOLIS, Minnesota - Today, EPIC Provisions unveiled the results of a national survey it conducted to understand how Americans are faring in the new work-from-home environment that is dominating 2020 due to the COVID-19 pandemic.

Sep 15, 2020

General Mills launches :ratio, company’s first-ever keto* friendly line of products

MINNEAPOLIS, Minnesota - General Mills is launching :ratio - an entirely new keto friendly product line that marks the food company’s first keto-focused product.

Sep 02, 2020

Pillsbury Toaster Strudel introduces limited-edition Mean Girls Toaster Strudel with movie-inspired pink icing

MINNEAPOLIS, Minnesota - On Wednesdays, we eat pink! To celebrate Paramount Pictures’ enduringly popular teen comedy Mean Girls, Pillsbury Toaster Strudel is getting a makeover with the launch of its limited-edition Mean Girls Toaster Strudel, featuring pink icing in collaboration with the iconic film – and it’s so fetch!

Aug 24, 2020

Lucky Charms fans help unlock limited-time Just Magical Marshmallows through the power of song

MINNEAPOLIS, Minnesota - The magic is back. That’s right – for the first time ever, Lucky Charms fans can now enjoy a pouch of magically delicious Just Magical Marshmallows.

Aug 18, 2020

General Mills recalls 3,000 mislabeled cans of Progresso Organic Chicken Noodle Soup

MINNEAPOLIS, Minnesota - General Mills announced today a voluntary national recall of 14 ounce cans of Progresso Organic Chicken Noodle Soup.

Aug 04, 2020

Old El Paso teams up with the LeBron James Family Foundation to bring families together

MINNEAPOLIS, Minnesota - Today, Old El Paso is hosting the inaugural Taco Tuesday meal at the LeBron James Family Foundation’s I PROMISE Village in Akron, Ohio, marking the start of an official partnership rooted in a shared mission to bring families together.

Jul 30, 2020

The Neighborhood to Nation Recipe Contest to award $100,000 to independent restaurants

MINNEAPOLIS, Minnesota - General Mills Foodservice announces the return of the Neighborhood to Nation Restaurant Recipe Contest that will award $100,000 to U.S. restaurants and food trucks.

Jul 28, 2020

Creamy, crunchy, chewy: Introducing Nature Valley Packed, a new sustained energy bar

MINNEAPOLIS, Minnesota - Nature Valley, the No. 1 granola bar brand in the U.S.*, is launching Packed, a sustained energy bar that uniquely features three textures – creamy, crunchy and chewy – making it unlike many other snack bar options.

Jul 27, 2020

Pillsbury brings childhood dreams to life: Cookie and brownie dough now ‘safe to eat raw’

MINNEAPOLIS, Minnesota - This summer, Pillsbury is helping families create even more memories with its beloved variety of refrigerated cookie and brownie dough that is now ‘safe to eat raw,’ as marked by a seal on packaging, or baked, as always.

Jul 08, 2020

Oui by Yoplait and design expert Bobby Berk team up for virtual DIY workshop series

MINNEAPOLIS, Minnesota - Oui by Yoplait is paying homage to its French style roots by launching the Oui Heritage Workshop, a four-part crafting series to celebrate its limited-edition Heritage Collection, a line up of three uniquely designed glass pots inspired by different aspects of French heritage.

May 20, 2020

Latina Fresh helps Foodbank Australia fight hunger as demand spikes

AUSTRALIA - Today, Latina Fresh Australia announces it will donate freshly produced filled pasta to Foodbank Australia. This equates to 45,000 meals and has been made specifically for the organization.

May 18, 2020

Chex Mix unveils Chex Quest HD: A highly anticipated upgrade to the cult-classic '90s video game

MINNEAPOLIS, Minnesota – Ready, aim, ZORCH! Back by popular demand, Chex Mix is launching Chex Quest HD, a new, high-definition version of the fan-favorite video game, Chex Quest, available to play on the online gaming platform, STEAM, for free.

May 04, 2020

Box Tops for Education partners with Chance the Rapper for live teacher awards

MINNEAPOLIS, Minnesota – During Teacher Appreciation Week, Chance the Rapper will shine a light on teachers like never before through “The Twilight Awards,” a special award show to recognize and thank teachers for all they do each and every day.

May 04, 2020

Cheerios repurposes Olympics ads to support food banks across Canada and their frontline workers

TORONTO – The COVID-19 crisis is putting unprecedented demand on Canada’s food banks. To help raise awareness, donations and to say thanks to those working so hard, Cheerios and its Canadian Olympic athlete partners are shifting the cheers that were originally destined for the athletes onto Canada’s frontline food bank heroes.

Dec 11, 2019

Honey Nut Cheerios changes iconic O’s into heart shapes

MINNEAPOLIS, Minnesota – America’s favorite cereal is adding happy heart shapes to Honey Nut Cheerios and original yellow-box Cheerios to help bring the heart health conversation to the forefront in a fun, light-hearted way.

Dec 05, 2019

Cinnamon Toast Crunch and Milk Bar collaboration serves up epic cinnamon-sugar mashups

MINNEAPOLIS, Minnesota – Cinnamon Toast Crunch is answering fans’ fervent calls for Cinnamilk by joining forces with beloved dessert company Milk Bar.

Dec 03, 2019

Oui by Yoplait named a 2019 “Breakthrough Innovation” in Nielsen report

MINNEAPOLIS, Minnesota – Oui by Yoplait, the premium French-style yogurt crafted in a glass jar, today was recognized as a “Breakthrough Innovation” in Nielsen’s 2019 Breakthrough Innovation Report.

Oct 14, 2019

Totino's unveils exclusive ASTRO Gaming headset ahead of Call of Duty: Modern Warfare launch

MINNEAPOLIS, Minnesota – Totino’s, maker of pizza rolls, unveiled its plans today to launch an exclusive, limited-edition ASTRO Gaming headset.

Sep 27, 2019

Totino's teams up with Activision in advance of Call of Duty: Modern Warfare launch

MINNEAPOLIS, Minnesota – Totino's proudly teams up with the celebrated Call of Duty franchise, in advance of the highly anticipated Call of Duty: Modern Warfare launch.

Sep 16, 2019

General Mills recalls five-pound bags of Gold Medal Unbleached All Purpose Flour

MINNEAPOLIS, Minnesota – General Mills announced today a voluntary national recall of five-pound bags of its Gold Medal Unbleached All Purpose Flour with a better if used by date of September 6, 2020.

Aug 26, 2019

Strawberry Pandowdy earns top prize in 2019 Neighborhood to Nation Recipe Contest

MINNEAPOLIS, Minnesota - General Mills Foodservice announces that Kevin Brown, executive chef of SELECT Restaurant in Spartanburg, South Carolina, is the grand prize winner in the 5th Annual Neighborhood to Nation Recipe Contest, which celebrates independent family or “neighborhood” restaurants and food trucks and the one-of-a-kind dishes that reflect their local flavor.

Aug 06, 2019

General Mills Foodservice announces 10 regional winners in 5th annual Neighborhood to Nation Recipe Contest

MINNEAPOLIS, Minnesota - Doubling the reasons and recipes to celebrate, General Mills Foodservice announces the 10 Regional Winners in its 5th Annual Neighborhood to Nation™ Recipe Contest, which doubled the number of independent family or “neighborhood” restaurant and food truck winners who will share in more than $200,000 in cash and prizes.

Aug 01, 2019

U.S. women’s national soccer team honored with limited edition Wheaties box in partnership with Serena Williams

MINNEAPOLIS, Minnesota — Today Wheaties, in partnership with Serena Williams, announced the release of a commemorative limited-edition box featuring the four-time world champion U.S. women’s national soccer team (USWNT), as they kick-off their Victory Tour this Saturday, August 3.

Jul 29, 2019

Fiber One shows off its “work done” in first-of-its-kind, star-studded music video

MINNEAPOLIS, Minnesota – There’s no denying it, Fiber One Brownies had some work done and look better than ever! So, it only makes sense for the brand to reveal its makeover with the release of an original song and music video that is all about getting “work done.”

Jul 24, 2019

Drop the scissors and grab your smartphone: Box Tops for Education goes digital

MINNEAPOLIS, Minnesota – After 23 years of clipping Box Tops, people across America can now ditch the scissors for their smart phones, earning cash for schools with the simple push of a button.

Jul 17, 2019

Cinnamon Toast Crunch unlocks the Cinnaverse Experience to celebrate new look hitting shelves this fall

MINNEAPOLIS, Minnesota – This summer, Cinnamon Toast Crunch is celebrating its new look and Cinnamojis by inviting fans to feed their senses with the launch of the Cinnaverse Experience. Designed to bring the best parts of Cinnamon Toast Crunch – taste, sight, smell and feel – to life, the cereal brand is offering a free mind blowing and deliciously fun interactive experience.

Jul 08, 2019

General Mills raises the bar on innovation with this can’t miss new product lineup

MINNEAPOLIS, Minnesota – There is a lot to love about this can’t miss lineup of new products from General Mills. Nature Valley Wafer Bars, LÄRABAR plant-based Protein bars and EPIC Provisions Rise & Grind morning-inspired bars are among some of the newest items set to hit shelves this summer.

Jun 25, 2019

Wheaties scores an ace with Serena Williams Wheaties box

MINNEAPOLIS, Minnesota - Wheaties announced today that Serena Williams, one of the world’s top and most decorated tennis players, will be the next athlete to adorn the cover of Wheaties iconic orange box.

Jun 18, 2019

Blue Buffalo opens Richmond, Indiana natural pet food plant

RICHMOND, Indiana - Blue Buffalo, the nation's largest natural pet food brand, announced yesterday the opening of its newest manufacturing plant, a $200 million facility in Richmond, Indiana. Part of the General Mills family of brands, Blue Buffalo products are made with natural ingredients and specifically formulated to provide dogs and cats with superior nutrition.

Apr 30, 2019

Michael B. Jordan wins $100,000 for Feeding America as Honey Nut Cheerios' Good Rewards comes to a close

MINNEAPOLIS, Minnesota - Honey Nut Cheerios has crowned the winner of its first-ever Good Rewards program, with Michael B. Jordan claiming the top prize of $100,000 on behalf of Feeding America, the nation's largest domestic hunger relief organization leading the charge to help end hunger in our country. The American Society for the Prevention of Cruelty to Animals (ASPCA) received $50,000, and the Gronk Nation Youth Foundation received $25,000 as the second and third place charity beneficiaries of Good Rewards.

Apr 10, 2019

Cascadian Farm works to advance climate-beneficial foods with limited-edition, small-batch Honey Toasted Kernza Cereal

MINNEAPOLIS, Minnesota - Cascadian Farm, a pioneer in the organic food movement, is working to advance climate-beneficial foods with the launch of its small-batch, limited-edition Honey Toasted Kernza® cereal.

Mar 18, 2019

Lucky Charms is giving away 15,000 boxes of rainbow and unicorn marshmallows

MINNEAPOLIS, Minnesota - Lucky Charms announced today the return of the Lucky Charms Marshmallow Only Promotion, awarding 15,000 limited-edition boxes of marshmallow only cereal to fans across the U.S.

Mar 05, 2019

EPIC Provisions unveils new Rise & Grind Bars at Expo West, fueling epic adventurers for the day ahead

AUSTIN, Texas - EPIC Provisions, the snack brand on a mission to make humanely raised, animal-based superfoods, announced several new offerings including the new Rise & Grind morning-inspired bar line and new flavors across EPIC's pork skin, snack strip, and performance bar lines.

Feb 25, 2019

The votes are in: 49th Pillsbury Bake-Off Contest awards 'A Taste Of Dublin' as its Grand Prize Winner

MINNEAPOLIS, Minnesota - After reviewing thousands of tasty recipe entries, the representatives at Pillsbury recognized four category winners in the 49th Pillsbury Bake-Off Contest and awarded the Grand Prize to Melissa Jollands of Hudsonville, Michigan, for her delicious, pub-style Dublin Cheeseboard-Stuffed Appetizer Bread recipe and the cherished memories that inspired it.

Jan 23, 2019

General Mills recalls five pound bags of Gold Medal Unbleached Flour

MINNEAPOLIS, Minnesota – General Mills announced today a voluntary national recall of five-pound bags of its Gold Medal Unbleached Flour with a better if used by date of April 20, 2020.

Jan 15, 2019

Fiber One introduces new fiber-rich cereal made with real strawberries

MINNEAPOLIS, Minnesota – Fiber One is expanding its cereal portfolio with the launch of Fiber One Strawberries and Vanilla Clusters, available in retailers nationwide beginning this month.

Dec 06, 2018

Pillsbury debuts first-ever line of Doughboy ugly Christmas sweaters to celebrate the holidays

MINNEAPOLIS, Minnesota – To celebrate the holiday season, the iconic Pillsbury brand is not only warming ovens, but also hearts with the release of the first-ever Pillsbury Ugly Christmas Sweater holiday line.

Nov 05, 2018

Yoplait turns up the fun on family game night with Nintendo Switch instant win promotion

MINNEAPOLIS, Minnesota – Yoplait, makers of Yoplait original-style yogurt and Go-GURT, is giving fans a chance to turn up the fun on family game night.

Oct 22, 2018

EPIC Provisions pioneers industry's first consumer product with the Savory Institute's Land to Market Ecological Outcome Verification seal

AUSTIN, Texas – EPIC Provisions, the mission-based snack brand known for its humanely-raised, animal-based foods that improve the welfare and management of those animals, today underscored its commitment to advancing regenerative agriculture by debuting the first product to feature the science-based Land to Market™ Ecological Outcome Verification (EOV) seal.

Oct 02, 2018

Eat Good, Do Good with Honey Nut Cheerios Good Rewards program

MINNEAPOLIS, Minnesota – Honey Nut Cheerios announced the launch of Good Rewards - a fun, interactive, family-friendly program meant to encourage people to pay it forward by collecting 'Buzzcoin' for their team.

Oct 01, 2018

Kids of the 90s rejoice: Classic Trix Shapes are back

MINNEAPOLIS, Minnesota – After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite – Classic Trix Fruity Shapes.

Sep 04, 2018

Wheaties kicks off football season by announcing quarterback Russell Wilson as next champion

MINNEAPOLIS, Minnesota – To kick off this football season, Wheaties announced today that Seattle quarterback Russell Wilson will adorn the coveted orange box.

Aug 21, 2018

Hop back to school with Annie's new Gluten-Free Cheddar Bunny Tails and lunchbox favorites for everybunny

BERKELEY, California - Annie's Inc., known for its beloved Cheddar Bunnies, announces the launch of Gluten-Free Cheddar Bunny Tails – a delicious, crispy cracker made with real cheddar cheese and gluten-free goodness.

Aug 08, 2018

Preheat your ovens: The 49th Pillsbury Bake-Off® Contest is open for entries

MINNEAPOLIS, Minnesota – The 49th Pillsbury Bake-Off® Contest is officially open to home cooks nationwide and invites them to imagine the possibilities with Pillsbury.

Jul 17, 2018

Oui by Yoplait introduces French style indulgence with new Oui Petites

MINNEAPOLIS, Minnesota - Oui by Yoplait – the French style yogurt sold in a glass pot – has released a new petite way to enjoy the remarkable taste, texture and simplicity Oui fans know and love. New Oui by Yoplait Petites will be sold in pairs of small 3.5 oz. glass pots and will be available in four indulgent flavors including Sea Salt Caramel, Chocolate with Shavings, Dark Chocolate Raspberry and Caramelized Apple, each sure to satisfy any sweet craving.

Jul 09, 2018

EPIC Provisions launches EPIC Performance Bars

AUSTIN, Texas – EPIC Provisions, the snack brand on a mission to make humanely-raised, animal-based foods that improve the welfare and management of those animals, debuts EPIC Performance, a new line of premium non-GMO protein bars made from cage-free egg whites, nuts, and dried fruit.

Jul 05, 2018

Honey Nut Cheerios is giving away free family-size boxes of cereal in honor of Amazon Prime Day

MINNEAPOLIS, Minnesota – Cereal lovers can now get their hands on a free family-size box of Honey Nut Cheerios, with a qualifying purchase, in honor of Amazon Prime Day and the Cheerios mission to make good go round.

Mar 08, 2018

Cascadian Farm invests in soil health research across organic oat supply chain with Grain Millers

ANAHEIM, California – Cascadian Farm, a pioneer in the organic food movement, and parent company General Mills, announced a five-year $125,000 contribution to Grain Millers to support soil health research on oat farms in the Upper Midwest. Research findings and best practices will be shared at field day events to help advance environmental and economical outcomes for farmers.

Jan 30, 2018

Nature Valley announces National Park Foundation partnership with multi-million dollar commitment

Nature Valley granola bars, with a long history of supporting and protecting America's national parks, today announced an extension of that support. Nature Valley will partner with the National Park Foundation (NPF), the official nonprofit partner to the National Park Service, for the Find Your Park/Encuentra Tu Parque movement. Nature Valley's support includes a three-year commitment and a donation of up to $3 million.

Jul 20, 2017

General Mills, Box Tops for Education™ survey reveals top family summer activity, snack trends

This summer, General Mills and Box Tops for Education™ surveyed nearly one thousand American parents to identify which activities and snacks families are enjoying most during the dog days of summer. The detailed survey concluded families are most interested in simple, outdoor activities and unexpected road trips with the right mix of snacks and fun in the sun. However, findings show the food enjoyed most varies by region.

Jul 12, 2017

General Mills details fiscal '18 global priorities at company's annual Investor Day

NEW YORK - General Mills executives updated investors and analysts on its global priorities for fiscal 2018 at the company’s annual Investor Day event at the New York Stock Exchange. General Mills CEO Jeff Harmening, who transitioned to the role June 1, said the company remains committed to its Consumer First strategy and will look to global prioritization to unlock growth opportunities including opportunities in e-commerce.

Jun 21, 2017

Veteran marketer Ivan Pollard joins General Mills as global chief marketing officer

General Mills today announced that Ivan Pollard has been named global chief marketing officer (CMO), effective July 10, 2017. Pollard will report to Jeff Harmening, chief executive officer and be accountable for establishing the company’s first global marketing and media planning function responsible for marketing strategies, connections planning, and building organizational capabilities globally.

Jan 10, 2017

General Mills unveils new products for 2017

General Mills unveiled a host of new products rolling out this month addressing a range of modern snacking trends around the world. From Annie’s organic popcorn to Yoplait Custard to Nature Valley Granola Cups to great new flavors of Häagen-Dazs ice cream, General Mills has a solid line up of new products that are aligned with growing consumer interests.